.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment accustomed to running into billions in venture capital annually, have actually increased nearly $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag is due to market concentration, increased regulative tensions, and financial uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech business, in spite of these challenges, about what they are actually trying to find as well as what they prevent. Possibly unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused innovations and industry-specific places like linked TV.